B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
55%
55% -- share of retailers reporting insufficient cpg collaboration for US grocery and food retailers (2025)
55% of grocery and food retailers report that insufficient collaboration with CPG partners is their number one supply chain gap.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
43
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IDC
Primary
Tier A
https://www.demandtec.com/resources/blog/blog-forecast-accuracy-promotions-trade-fund-roi ↗
Source Article
Forecast Accuracy for Promotions: The KPI Behind Trade‑Fund ROI | DemandTec
BlogTrade funds
Forecast Accuracy for Promotions: The KPI Behind Trade‑Fund ROI
Forecast accuracy is one of those KPIs that every team claims to own and nobody fully controls. Merchandising tracks it against promotional lift. Finance tracks it against accrual liability. Pricing tracks it against dem…
Original Research
IDC
· Original study ↗
Methodology
IDC Supply Chain Survey of 43 grocery and food retailers; IDC Info Snapshot US54428526-IS, April 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US grocery and food retailers: 55% share of retailers reporting insufficient cpg collaboration. Source: IDC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/grocery-retailers-cpg-collaboration-gap-idc-2025
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<blockquote cite="https://lighthousedata.io/data/grocery-retailers-cpg-collaboration-gap-idc-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- share of retailers reporting insufficient cpg collaboration for US grocery and food retailers<br><small>Source: IDC (2025) · <a href="https://lighthousedata.io/data/grocery-retailers-cpg-collaboration-gap-idc-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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