B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41%
41% -- greenwashing rate for companies claiming sustainability practices (2021)
41% of sustainability practice claims by companies were exaggerated, false, or deceptive.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2021
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
community.goodays.co
Primary
Tier C
https://community.goodays.co/en/blog/the-most-shocking-stats-we-heard-at-retail-week-live-2021 ↗
Source Article
The most shocking stats we heard at Retail Week Live 2021
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Original Research
community.goodays.co
· Original study ↗
Methodology
Cited at Retail Week Live 2021
Methodology documented
Segmentation
IndustryRetail
RegionEMEA
RoleAll marketers
Channelcontent
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Plain Text
companies claiming sustainability practices: 41% greenwashing rate. Source: community.goodays.co (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/greenwashing-companies-2021
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<blockquote cite="https://lighthousedata.io/data/greenwashing-companies-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- greenwashing rate for companies claiming sustainability practices<br><small>Source: community.goodays.co (2021) · <a href="https://lighthousedata.io/data/greenwashing-companies-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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