B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- share of greenwashing cases using term sustainable for greenwashing legal cases (2025)
Truth in Advertising finds that the term 'sustainable' appears in 23 percent of greenwashing cases.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Truth in Advertising
Primary
Tier C
https://howerimpact.com/the-sustainability-story/compliant-navigating-the-reputational-legal-and-reg… ↗
Source Article
Compliant: Navigating the reputational, legal, and regulatory risks of greenwashing — Hower Impact
Compliant: Navigating the reputational, legal, and regulatory risks of greenwashing
This originally appeared on The Sustainability Story Substack. Learn more and subscribe.
Even the most contextual, compelling, and credible sustainability story becomes a liability if it doesn’t meet legal and regula…
Original Research
Truth in Advertising
· Original study ↗
Methodology
Truth in Advertising analysis of greenwashing cases, cited by author
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
greenwashing legal cases: 23% share of greenwashing cases using term sustainable. Source: Truth in Advertising (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/greenwashing-cases-sustainable-term-share
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<blockquote cite="https://lighthousedata.io/data/greenwashing-cases-sustainable-term-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- share of greenwashing cases using term sustainable for greenwashing legal cases<br><small>Source: Truth in Advertising (2025) · <a href="https://lighthousedata.io/data/greenwashing-cases-sustainable-term-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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