B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- fraudulent or suspicious respondent rate for online sample sources (market research panels) (2025)
Greenbook flagged more than 30% of respondents across six leading online sample sources as suspicious or outright fraudulent.
- Source states 'more than 30%'
- Based on six leading online sample sources
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Greenbook
Primary
Tier B
https://www.panoplai.com/blog/a-buyers-guide-to-ai-insights-12-questions-every-team-should-ask-befor… ↗
Source Article
A Buyer's Guide to AI Insights: 12 questions every team should ask before acting on AI customer insights
AI-powered customer understanding tools are everywhere right now — from synthetic data and digital twins to AI-generated insights that promise speed, scale, and cost efficiency.
But there’s an uncomfortable reality underneath the hype: our “ground truth” is already under pressure. In a recent resear…
Original Research
Greenbook
· Original study ↗
Methodology
Greenbook research-on-research study across six online sample sources
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online sample sources (market research panels): 30% fraudulent or suspicious respondent rate. Source: Greenbook (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/greenbook-fraudulent-respondents-online-samples
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<blockquote cite="https://lighthousedata.io/data/greenbook-fraudulent-respondents-online-samples" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- fraudulent or suspicious respondent rate for online sample sources (market research panels)<br><small>Source: Greenbook (2025) · <a href="https://lighthousedata.io/data/greenbook-fraudulent-respondents-online-samples" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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