B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10,000,000
10,000,000 -- campaign reach for Green River whiskey (2025)
Green River's 'Raise Your Spirits' integrated campaign was designed to reach over 10 million consumers.
- Targeted/projected reach rather than audited final reach
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10,000,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Green River Distilling Co.
Primary
Tier B
https://www.ohbev.com/blog/green-rivers-raise-your-spirits-ghost-campaign ↗
Source Article
Green River’s ‘Raise Your Spirits’ & Ghost Campaign
Green River’s “Raise Your Spirits” campaign is not just a comeback story. It is a useful case study in how a heritage whiskey brand can re-enter national conversation without sounding trapped in the past. That matters because bourbon marketing often leans on the same familiar codes: age, barrels, Ke…
Original Research
Green River Distilling Co.
· Original study ↗
Methodology
Company campaign announcement for 'Raise Your Spirits' integrated campaign across TV, digital, social, OOH
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Green River whiskey: 10,000,000 campaign reach. Source: Green River Distilling Co. (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/green-river-campaign-reach-10-million
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<blockquote cite="https://lighthousedata.io/data/green-river-campaign-reach-10-million" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10,000,000</strong> -- campaign reach for Green River whiskey<br><small>Source: Green River Distilling Co. (2025) · <a href="https://lighthousedata.io/data/green-river-campaign-reach-10-million" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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