B
Evidence Grade B
Verified
under review
Safe to Cite
Current
85%
85% -- salon participation rate in 1to1 marketing programs for Great Clips (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
4,050
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Data & Marketing Association (DMA)
Primary
Tier A
https://andthen.thedma.org/schedule/echo-case-study-3/ ↗
Source Article
ECHO Case Study: The Great Clips Customer Journey
Original Research
Data & Marketing Association (DMA)
· Original study ↗
Methodology
Company case study presented at DMA ECHO; participation in brand-directed 1:1 marketing programs via Journey 121 platform
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Great Clips: 85% salon participation rate in 1to1 marketing programs. Source: Data & Marketing Association (DMA) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/great-clips-salon-1to1-program-participation
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<blockquote cite="https://lighthousedata.io/data/great-clips-salon-1to1-program-participation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- salon participation rate in 1to1 marketing programs for Great Clips<br><small>Source: Data & Marketing Association (DMA) (2026) · <a href="https://lighthousedata.io/data/great-clips-salon-1to1-program-participation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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