B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
53%
53% -- share of graduate students valuing personal contact for graduate students choosing programs (2025)
53% of graduate students indicated that personal contact is essential or very important when choosing a program.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ruffalo Noel Levitz (RNL)
Primary
Tier B
https://highereducationmarketinginstitute.com/blog/student-centered-performance-driven-strategies-ou… ↗
Source Article
Build What Works: Student-Centered, Partner-Savvy, Performance-Driven • Higher Education Marketing Institute
This week, higher ed got a clear directive. Build what works, measure what matters, and cut what does not. From FAFSA’s new lower earnings warning to ad platforms’ machine learning quirks, accountability and optimization took center stage. Across teaching, marketing, and operations, the message is c…
Original Research
Ruffalo Noel Levitz (RNL)
· Original study ↗
Methodology
RNL synthesis of eight large-scale studies of students and families across hundreds of institutions
Methodology documented
Segmentation
IndustryEducation
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
graduate students choosing programs: 53% share of graduate students valuing personal contact. Source: Ruffalo Noel Levitz (RNL) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/grad-students-personal-contact-2025
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<blockquote cite="https://lighthousedata.io/data/grad-students-personal-contact-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- share of graduate students valuing personal contact for graduate students choosing programs<br><small>Source: Ruffalo Noel Levitz (RNL) (2025) · <a href="https://lighthousedata.io/data/grad-students-personal-contact-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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