B
Evidence Grade B
Safe to Cite
Dated
70%
70% -- organic traffic share for Google (2015)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
50
Methodology
45
Freshness
95
Sources (2)
Content Marketing Institute
Primary
Tier B
https://contentmarketinginstitute.com/seo-for-content/how-google-judges-quality-and-what-you-should-… ↗
Source Article
How Google Judges Quality and What You Should Do About It
How Google Judges Quality and What You Should Do About It
Why is quality important? Because Google says it is. But much of the quality of today’s content is misguided or poorly aligned. I propose a series of adjustments to make your content possess true quality and raise your search rankings.
April …
Also cited by
seroundtable.com
https://www.seroundtable.com/
2026-08-18
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Source: Google Analytics
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google: 70% organic traffic share. Source: Content Marketing Institute (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google_organic_traffic_share
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<blockquote cite="https://lighthousedata.io/data/google_organic_traffic_share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- organic traffic share for Google<br><small>Source: Content Marketing Institute (2015) · <a href="https://lighthousedata.io/data/google_organic_traffic_share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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