B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

38%

38% -- session duration increase for Google AI Mode users (Q2 2025)

Name: Session Duration Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

Q2 2025 · Digital Hothouse

Early users of Google AI Mode spend 38% more time per session.

Applies specifically to early users of Google AI Mode compared to standard search sessions

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Attribution: Digital Hothouse View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

38%

Unit

Percentage

Data Vintage

Q2 2025

Entity

Google AI Mode users

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

67/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

Digital Hothouse Primary Tier A

https://cms.digitalhothouse.co.uk/blog/google-ai-mode-expansion-and-search-trends-week-in-review-2-8… ↗

Confidence: 55/100 Vintage: Q2 2025 Channel: Deep Crawl

Source Article

Google Search Trends: Week in Review (2–8 August 2025)

Introduction It’s a game-changing week for search, SEO, and local visibility. Google’s AI Mode has officially launched in the UK, joining tech rollouts across new regions and devices. Businesses, marketers, and content teams need to rethink web and local strategies, ensuring structured data and clar…

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amraandelma.com https://www.amraandelma.com/

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amaniafrica-et.org https://amaniafrica-et.org/

2026-08-16

Original Research

Digital Hothouse · Original study ↗

Segmentation

Industrymarketing

Cite this stat

Plain Text

Google AI Mode users: 38% session duration increase. Source: Digital Hothouse (Q2 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google_ai_mode_user_interaction_increase

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<blockquote cite="https://lighthousedata.io/data/google_ai_mode_user_interaction_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- session duration increase for Google AI Mode users<br><small>Source: Digital Hothouse (Q2 2025) · <a href="https://lighthousedata.io/data/google_ai_mode_user_interaction_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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