B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
62%
62% -- queries with video carousel share for Google universal search queries (2025)
Google displays video carousels for 62% of universal search queries according to Semrush's 2025 SERP Features study.
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Lighthouse Research Team
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Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Semrush
Primary
Tier C
https://greenfroglabs.com/blog/benefits-of-video-marketing ↗
Source Article
Video is not just another content format. It is the highest-performing content format by almost every metric that matters to a business.
That is not opinion. That is measurement.
According to Wyzowl's 2025 State of Video Marketing report, 91% of businesses now use video as a marketing tool, up from …
Original Research
Semrush
· Original study ↗
Methodology
Citing Semrush 2025 SERP Features study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google universal search queries: 62% queries with video carousel share. Source: Semrush (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-video-carousel-queries-2025
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<blockquote cite="https://lighthousedata.io/data/google-video-carousel-queries-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- queries with video carousel share for Google universal search queries<br><small>Source: Semrush (2025) · <a href="https://lighthousedata.io/data/google-video-carousel-queries-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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