B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- marketers saying data crucial share for marketing professionals (2025)
According to a Google survey, 80% of marketing professionals say data is crucial for making informed decisions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://digitalanalystteam.com/blog/paid-search/leverage-paid-ads-data-marketing-decisions ↗
Source Article
How to Leverage Paid Ads Data for Better Marketing Decisions
How to Leverage Paid Ads Data for Better Marketing Decisions
Learn how to transform paid advertising data into actionable insights that improve marketing strategy and business growth.
Imagine this: A leading e-commerce company doubled its revenue in just three months. Another brand reduced its custo…
Original Research
Google
· Original study ↗
Methodology
Attributed to a Google survey; details not provided
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing professionals: 80% marketers saying data crucial share. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-survey-data-crucial-80pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-survey-data-crucial-80pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- marketers saying data crucial share for marketing professionals<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/google-survey-data-crucial-80pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.