B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- share of website traffic from google for Google (2025)
Google drove almost 40% of traffic across nearly 76,000 websites analyzed by Ahrefs.
- Described as 'almost 40%'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
76,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier A
https://ahrefs.com/blog/seo-kpis/ ↗
Source Article
Track These 3 SEO KPIs to Make Better Marketing Decisions
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs analysis of traffic sources across ~76,000 websites; range expressed as 'almost 40%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google: 40% share of website traffic from google. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-share-of-traffic-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-share-of-traffic-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of website traffic from google for Google<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/google-share-of-traffic-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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