B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- share of search for Google (2020)
Google dominates global share of search at over 90%.
- stated as 'over 90%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Twenty CX
Primary
Tier C
https://www.twenty.co.nz/stories/the-power-of-showing-up ↗
Source Article
The power of showing up - Digital Brand Visibility explained
This article explores practical ways that brand owners can increase marketing share and win more sales by increasing brand visibility when people are actively engaging in a market.
It will likely cost you less to convert existing needs than it will to generate new demand. Conversely, if you are not …
Original Research
Twenty CX
· Original study ↗
Methodology
Author's cited figure; stated as 'over 90%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google: 90% share of search. Source: Twenty CX (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-share-of-search-90-global
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-share-of-search-90-global" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of search for Google<br><small>Source: Twenty CX (2020) · <a href="https://lighthousedata.io/data/google-share-of-search-90-global" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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