B
Evidence Grade B
Verified
under review
Safe to Cite
Current
99%
99% -- percentage of keywords triggering serp features for Google Search (US) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
99%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
178,324,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier A
https://ahrefs.com/blog/serp-features/ ↗
Source Article
Are Google's SERP Features Stealing Traffic from Your Site? [Research]
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs Keywords Explorer US database analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search (US): 99% percentage of keywords triggering serp features. Source: Ahrefs (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-serp-features-trigger-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-serp-features-trigger-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>99%</strong> -- percentage of keywords triggering serp features for Google Search (US)<br><small>Source: Ahrefs (2026) · <a href="https://lighthousedata.io/data/google-serp-features-trigger-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.