B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

55.43%

55.43% -- share of keywords with same top10 urls for Google Search results (47,187 keywords, multiple industries) (2022-10)

Name: Share Of Keywords With Same Top10 Urls Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-02

2022-10 · n=47,187 · Aspen Digital

55.43% of search terms had the same URLs in the top 10 before and after the September 2022 Google Core Update.

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Attribution: Aspen Digital View source

Lighthouse Research Team

Last verified: 2026-10-02 · How we verify data →

Source verified Evidence graded

Value

55.43%

Unit

Percentage

Data Vintage

2022-10

Entity

Google Search results (47,187 keywords, multiple industries)

Sample Size

47,187

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Aspen Digital Primary Tier B

https://www.aspendigital.nl/en/insights/the-impact-of-a-google-update/ ↗

Confidence: 53/100 Vintage: 2022-10 Channel: Common Crawl

Source Article

The impact of a Google Update

Original Research

Aspen Digital · Original study ↗

Methodology

Aspen Digital analysis comparing top 25 search results for 47,187 keywords on 11 September and 20 October 2022, before and after the Google September 2022 Core Update

Methodology documented

Segmentation

Industryseo RegionEMEA RoleAll marketers Channelsearch

Cite this stat

Plain Text

Google Search results (47,187 keywords, multiple industries): 55.43% share of keywords with same top10 urls. Source: Aspen Digital (2022-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-sept-2022-update-same-top10-urls

HTML Embed

<blockquote cite="https://lighthousedata.io/data/google-sept-2022-update-same-top10-urls" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55.43%</strong> -- share of keywords with same top10 urls for Google Search results (47,187 keywords, multiple industries)<br><small>Source: Aspen Digital (2022-10) · <a href="https://lighthousedata.io/data/google-sept-2022-update-same-top10-urls" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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