B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18.7%
18.7% -- share of clicks going to second search result for Google Search results (2023)
Ranking in second place in Google Search results receives 18.7% of all clicks.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18.7%
Unit
Percentage
Data Vintage
2023
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Smart Insights
Primary
Tier C
https://optiimus.ca/create-google-ads/ ↗
Source Article
Google Ads Guide for Healthcare: How to Create Google Ads in 10 Easy Steps | Optiimus
Would you like to consistently attract new patients from Google? Want to learn how to create Google Ads or make a Google advertisement?
Based on our patient surveys, the top two sources of new patients to your dental, medical or healthcare practice are patient referrals and Google. If people don’t k…
Original Research
Smart Insights
· Original study ↗
Methodology
Smart Insights 2023 data, cited by Optiimus
Methodology documented
Segmentation
IndustryMedia
RegionNorth America
Channelsearch
Cite this stat
Plain Text
Google Search results: 18.7% share of clicks going to second search result. Source: Smart Insights (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-second-result-click-share
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<blockquote cite="https://lighthousedata.io/data/google-second-result-click-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.7%</strong> -- share of clicks going to second search result for Google Search results<br><small>Source: Smart Insights (2023) · <a href="https://lighthousedata.io/data/google-second-result-click-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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