B
Evidence Grade B
Graded
under review
Safe to Cite
Current
0.78%
0.78% -- click through rate page 2 google results for Google searchers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.78%
Unit
Percentage
Data Vintage
2026
Entity
Geography
GB
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Backlinko
Primary
Tier C
https://www.ambitiondigital.co.uk/why-is-seo-important/ ↗
Source Article
Why is SEO Important: Understanding the Importance of Search Engine Optimisation
Original Research
Backlinko
· Original study ↗
Methodology
According to Backlinko
Methodology documented
Segmentation
Industryseo
RegionGB
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
Google searchers: 0.78% click through rate page 2 google results. Source: Backlinko (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-second-page-ctr-backlinko
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-second-page-ctr-backlinko" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.78%</strong> -- click through rate page 2 google results for Google searchers<br><small>Source: Backlinko (2026) · <a href="https://lighthousedata.io/data/google-second-page-ctr-backlinko" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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