B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
32%
32% -- share of google searches navigational for Google Search (2026)
According to research by Rand Fishkin, 32% of Google searches are navigational in nature.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Rand Fishkin
Primary
Tier C
https://ba.bloombergadria.com/biznis/kompanije/80839/kako-seo-pomaze-brendovima/news ↗
Source Article
SEO kao alat za izgradnju brenda, vidljivost koja donosi povjerenje
U digitalnom dobu, gdje korisnici svakodnevno pretražuju informacije putem tražilica, optimizacija za tražilice (SEO) postaje nezaobilazan alat za izgradnju brenda, povećanje vidljivosti i stjecanje povjerenja. Više nije dovoljno samo imati web stranicu - ona mora biti vidljiva, korisna i tehnički b…
Original Research
Rand Fishkin
· Original study ↗
Methodology
Research by Rand Fishkin, cited in Bloomberg Adria article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search: 32% share of google searches navigational. Source: Rand Fishkin (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-searches-navigational-32
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-searches-navigational-32" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- share of google searches navigational for Google Search<br><small>Source: Rand Fishkin (2026) · <a href="https://lighthousedata.io/data/google-searches-navigational-32" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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