B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

91.8%

91.8% -- share of google searches that are long tail keywords for Google Search (2025)

Name: Share Of Google Searches That Are Long Tail Keywords Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2025 · Backlinko

Data from Backlinko shows that 91.8% of all Google searches are long-tail keywords.

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Attribution: Backlinko View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

91.8%

Unit

Percentage

Data Vintage

2025

Entity

Google Search

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Backlinko Primary Tier C

https://semnesia.com/blog/long-tail-keyword/ ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Long Tail Keyword: Arti, Fungsi, & Contoh

Saat ini website Anda mungkin bertarung merebut kata kunci umum seperti “jasa marketing”, tapi halaman pertama Google terasa eksklusif yang dijaga oleh brand-brand raksasa. Lalu Anda Frustrasi karena tidak terlihat. Di Semnesia, kami melihat data dari Backlinko yang menunjukkan 91,8% dari semua penc…

Original Research

Backlinko · Original study ↗

Methodology

Blog citing Backlinko research on long-tail keyword share of Google searches

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Google Search: 91.8% share of google searches that are long tail keywords. Source: Backlinko (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-searches-long-tail-keywords-918

HTML Embed

<blockquote cite="https://lighthousedata.io/data/google-searches-long-tail-keywords-918" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91.8%</strong> -- share of google searches that are long tail keywords for Google Search<br><small>Source: Backlinko (2025) · <a href="https://lighthousedata.io/data/google-searches-long-tail-keywords-918" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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