B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
59%
59% -- share of searches ending at ai summary for Google Search (2025)
59% of Google searches end at the AI summary without users scrolling down to links below.
- Secondary citation citing unnamed recent research
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
americanapr.com
Primary
Tier C
https://americanapr.com/why-pr-is-more-critical-than-ever-for-uk-cannabis-companies/ ↗
Source Article
Why PR is More Critical Than Ever For UK Cannabis Companies
The question that I’m asked most by Cannabis business owners in the UK is “Why do I need PR?”
Public Relations work is often misunderstood. There’s this assumption that we just wait in the wings for a problem to come up and then try to put a positive spin on it, or draw attention away from it and on…
Original Research
americanapr.com
· Original study ↗
Methodology
Cited as 'recent research' without named source; secondary citation in a PR agency blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search: 59% share of searches ending at ai summary. Source: americanapr.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-searches-end-ai-summary
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-searches-end-ai-summary" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- share of searches ending at ai summary for Google Search<br><small>Source: americanapr.com (2025) · <a href="https://lighthousedata.io/data/google-searches-end-ai-summary" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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