B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
21.64%
21.64% -- year over year growth rate for Google search traffic (2024)
Traffic to primary Google search was up 21.64% year-over-year in 2024 compared to 2023.
- Traffic to the primary Google.com web search, as opposed to secondary properties like Google Images or Gemini
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21.64%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Sources (5)
Sparktoro
Primary
Tier A
https://www.soci.ai/blog/local-memo-google-search-traffic-up-ai-mode-released/ ↗
Source Article
Local Memo: Google Search Traffic Up, AI Mode Released
Local Memo: Google Search Traffic Up, AI Mode Released
Summary
In this week’s update, read about Google’s growth in search traffic, the launch of AI Mode, and the looming threat of a Google breakup.
Google Search Traffic Up Nearly 22% Year over Year
The News Despite all the stories in the search pre…
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Original Research
Sparktoro
· Original study ↗
Methodology
Study from Rand Fishkin at Sparktoro
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Google search traffic: 21.64% year over year growth rate. Source: Sparktoro (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-search-traffic-growth-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-search-traffic-growth-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21.64%</strong> -- year over year growth rate for Google search traffic<br><small>Source: Sparktoro (2024) · <a href="https://lighthousedata.io/data/google-search-traffic-growth-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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