B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
33%
33% -- traffic decline rate for global news sites (Nov 2025)
Google search referral traffic to 2,500 global news sites declined by 33% between November 2024 and November 2025.
- Google disputed the findings, stating the sample was unrepresentative and omitted Google News traffic
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
Nov 2025
Entity
Sample Size
2,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
Reuters Institute
Primary
Tier A
https://www.macitynet.it/ai-uccidera-i-giornali/ ↗
Source Article
Allarme AI secondo la stampa francese: ucciderà i giornali?
Il settore editoriale europeo si trova davanti a un nuovo spartiacque tecnologico. Dopo le trasformazioni portate dal web e dai social network, l’esplosione degli assistenti basati sull’intelligenza artificiale viene percepita come l’ennesima minaccia esistenziale per i media tradizionali. Il quadro…
Original Research
Reuters Institute
· Original study ↗
Methodology
Data collected by Chartbeat on 2,500 global news sites.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
global news sites: 33% traffic decline rate. Source: Reuters Institute (Nov 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-search-traffic-decline-2025
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<blockquote cite="https://lighthousedata.io/data/google-search-traffic-decline-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- traffic decline rate for global news sites<br><small>Source: Reuters Institute (Nov 2025) · <a href="https://lighthousedata.io/data/google-search-traffic-decline-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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