B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

42%

42% -- share of search queries with ai overviews for Google Search (2025)

2025  · Optimizely

42% of Google Search queries feature AI Overviews.

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Attribution: Optimizely View source
Lighthouse Research Team
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Source verified Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2025
Entity
Google Search
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Optimizely Primary Tier C
https://horizoncommerce.com/your-website-isnt-dying-because-of-ai-its-just-getting-a-new-job/ ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Your Website Isn’t Dying Because Of AI. It’s Just Getting a New Job.
The Horizon Commerce Team was recently invited to Optimizely’s Opticon where Shafqat Islam, President of Optimizely and Nazanin Ramezani, VP of Product, discussed an important conundrum many brands are facing with the rise of AI – More impressions, fewer clicks — it feels unfair, right? But here’s t…
Original Research
Optimizely · Original study ↗

Cited by Optimizely executives (Shafqat Islam, Nazanin Ramezani) at Opticon conference; original methodology not stated

Methodology documented
Industrymarketing
Plain Text
Google Search: 42% share of search queries with ai overviews. Source: Optimizely (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-search-ai-overviews-42pct
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<blockquote cite="https://lighthousedata.io/data/google-search-ai-overviews-42pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- share of search queries with ai overviews for Google Search<br><small>Source: Optimizely (2025) · <a href="https://lighthousedata.io/data/google-search-ai-overviews-42pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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