B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7.3%
7.3% -- click share of right sidebar ads for Google Search (2016)
Only 7.3 percent of clicks on Google ads come from ads featured on the right-hand side of Google search results.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
7.3%
Unit
Percentage
Data Vintage
2016
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
insitefulweb.com
Primary
Tier B
https://insitefulweb.com/how-googles-recent-search-page-update-will-impact-your-google-advertising-a… ↗
Source Article
Adwords: How Googles Update Impacts Your Website
Google Adwords Update
Google Adwords
Google recently announced a fairly major change to the way their desktop search page will display. Advertising on the right sidebar of the search page will disappear. Instead, users of Google will now see an additional paid advertisement above the organic search …
Original Research
insitefulweb.com
· Original study ↗
Methodology
Cited recent study on Google Search click behavior; original study not named
Methodology documented
Segmentation
IndustryAdvertising
RegionGlobal
RolePPC Specialist
Channelpaid_ads
Cite this stat
Plain Text
Google Search: 7.3% click share of right sidebar ads. Source: insitefulweb.com (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-right-sidebar-ad-clicks-7-3-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-right-sidebar-ad-clicks-7-3-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.3%</strong> -- click share of right sidebar ads for Google Search<br><small>Source: insitefulweb.com (2016) · <a href="https://lighthousedata.io/data/google-right-sidebar-ad-clicks-7-3-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.