B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

35%

35% -- title content retention rate for Original SEO title tags rewritten by Google (Q1 2025)

Name: Title Content Retention Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-06

Q1 2025 · John McAlpin

Google retains on average only 35% of the original title content when modifying/rewriting SEO titles.

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Attribution: John McAlpin View source

Lighthouse Research Team

Last verified: 2026-09-06 · How we verify data →

Source verified Evidence graded

Value

35%

Unit

Percentage

Data Vintage

Q1 2025

Entity

Original SEO title tags rewritten by Google

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

John McAlpin Primary Tier C

https://atom-business.fr/articles/10-title-seo ↗

Confidence: 48/100 Vintage: Q1 2025 Channel: Common Crawl

Source Article

Le title en SEO : pourquoi il reste vital en 2025

Original Research

John McAlpin · Original study ↗

Methodology

Share of the original title content kept by Google after rewriting; attributed to the 2025 John McAlpin research.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Original SEO title tags rewritten by Google: 35% title content retention rate. Source: John McAlpin (Q1 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-retains-35-percent-of-original-title

HTML Embed

<blockquote cite="https://lighthousedata.io/data/google-retains-35-percent-of-original-title" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- title content retention rate for Original SEO title tags rewritten by Google<br><small>Source: John McAlpin (Q1 2025) · <a href="https://lighthousedata.io/data/google-retains-35-percent-of-original-title" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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