B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
39%
39% -- ctr decline percentage for Google second organic result position (with AI Overviews present) (2024-2025)
The CTR of the second organic result position on Google dropped by 39% (from 20.83% to 12.60%) following the expansion of AI Overviews.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2024-2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
seotalk.es
Primary
Tier C
https://seotalk.es/como-analizar-y-mejorar-tu-ctr-en-la-era-de-las-serp-enriquecidas/ ↗
Source Article
Cómo analizar y mejorar tu CTR en la era de las SERP enriquecidas
El Click-Through Rate (CTR) se ha convertido en una métrica fundamental del SEO moderno, especialmente en un contexto donde las páginas de resultados de búsqueda están cada vez más saturadas de elementos enriquecidos, respuestas de IA y características especiales que compiten por la atención de los …
Original Research
seotalk.es
· Original study ↗
Methodology
CTR declined from 20.83% to 12.60% in scenarios with AI Overviews
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google second organic result position (with AI Overviews present): 39% ctr decline percentage. Source: seotalk.es (2024-2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-pos2-ctr-decline-ai-overviews
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<blockquote cite="https://lighthousedata.io/data/google-pos2-ctr-decline-ai-overviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- ctr decline percentage for Google second organic result position (with AI Overviews present)<br><small>Source: seotalk.es (2024-2025) · <a href="https://lighthousedata.io/data/google-pos2-ctr-decline-ai-overviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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