B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
59.8%
59.8% -- ads txt compliance rate for Google Play (2026)
On Google Play, 59.8% of crawled apps have valid ads.txt files.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
59.8%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DeepSee
Primary
Tier A
https://newsletter.deepsee.io/p/what-app-stores-say-about-the-inventory-you-re-buying ↗
Source Article
What App Stores Say About the Inventory You’re Buying
Buyers often assume that app store listings provide the same transparency as web domains. On the web, verification infrastructure is visible and standardized: domains expose ownership signals, developer identity can be traced through metadata, and authorization files make it possible to confirm who …
Original Research
DeepSee
· Original study ↗
Methodology
Crawl of app store listings across six platforms measuring ads.txt validity
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Play: 59.8% ads txt compliance rate. Source: DeepSee (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-play-ads-txt-compliance-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-play-ads-txt-compliance-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59.8%</strong> -- ads txt compliance rate for Google Play<br><small>Source: DeepSee (2026) · <a href="https://lighthousedata.io/data/google-play-ads-txt-compliance-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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