B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

19.6%

19.6% -- local ranking factor weight for Google Places (2015)

2015  · Moz

Google Places accounts for about 19.6% of search ranking performance based on title, keywords, and more.

  • Approximation stated as 'about 19.6%'
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Attribution: Moz View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
19.6%
Unit
Percentage
Data Vintage
2015
Entity
Google Places
Geography
US
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Moz Primary Tier C
http://www.ev2.me/blog/quality-citations-consistent-nap-equal-more-business/ ↗
Confidence: 48/100 Vintage: 2015 Channel: Deep Crawl
Source Article
Quality Citations & Consistent NAP Equal More Business
So, you’ve started a new business or have realized that your existing one is quite getting the traffic you had expected online and people just aren’t noticing you. One of the best ways to get your business out there is to develop quality citations for your business so that the SERP’s can see where y…
Original Research
Moz · Original study ↗

Cited ranking factor weight, likely originally from Moz Local Search Ranking Factors study

Methodology documented
IndustryRetail RegionUS RoleAll marketers Channellocal
Plain Text
Google Places: 19.6% local ranking factor weight. Source: Moz (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-places-local-ranking-factor
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-places-local-ranking-factor" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19.6%</strong> -- local ranking factor weight for Google Places<br><small>Source: Moz (2015) · <a href="https://lighthousedata.io/data/google-places-local-ranking-factor" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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