B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
0.44%
0.44% -- percentage of searchers visiting page 2 for Google Search users (2026)
Only 0.44% of Google search visitors proceed to page 2 of the search results.
- Based on a study of 1,801 Google user sessions by Backlinko
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.44%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,801
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Backlinko
Primary
Tier B
https://amplify.dk/academy/ctr-click-through-rate/ ↗
Source Article
Hvad er CTR (Click Through Rate)?
Original Research
Backlinko
· Original study ↗
Methodology
Backlinko analysis of user behavior across 1,801 Google search sessions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search users: 0.44% percentage of searchers visiting page 2. Source: Backlinko (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-page-2-visit-rate-backlinko
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-page-2-visit-rate-backlinko" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.44%</strong> -- percentage of searchers visiting page 2 for Google Search users<br><small>Source: Backlinko (2026) · <a href="https://lighthousedata.io/data/google-page-2-visit-rate-backlinko" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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