B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- no click search rate for global searches (2021)
In 2020, 65% of global Google searches on desktop and mobile ended without a click.
- Suspected to be undercounted due to mobile and voice searches
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
BuzzSumo
Primary
Tier A
https://foundationinc.co/newsletter/volume-25 ↗
Source Article
Breaking News: Best in class headlines | Volume 25
Article's Content
Happy April’s Fools Day!
Don’t worry, there are no pranks ahead; I’ll leave the jokes and pranks up to the jesters in your life 🃏.
The best prank I’ve pulled is filling my high school principal’s office with many water-filled red solo cups as part of our senior prank.
Jokes aside, …
Original Research
BuzzSumo
· Original study ↗
Methodology
Analysis of search data from 5.1 trillion searches in 2020
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
global searches: 65% no click search rate. Source: BuzzSumo (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-no-click-searches-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-no-click-searches-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- no click search rate for global searches<br><small>Source: BuzzSumo (2021) · <a href="https://lighthousedata.io/data/google-no-click-searches-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.