B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
37%
37% -- bounce rate reduction for websites with clear navigation (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://www.pagecafe.com/blog/website-navigation-best-practices-to-increase-conversions/ ↗
Source Article
Navigating Success: Best Practices for Website Navigation in Local Business
Is your website a maze that would make Daedalus proud? Are your visitors playing an unintentional game of “Where’s Waldo?” with your contact information? If you’re nodding along, feeling a twinge of recognition, you’re not a…
Original Research
Google
· Original study ↗
Methodology
Cited as a Google study; secondary citation on agency blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
websites with clear navigation: 37% bounce rate reduction. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-navigation-bounce-rate-37
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-navigation-bounce-rate-37" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- bounce rate reduction for websites with clear navigation<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/google-navigation-bounce-rate-37" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.