B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- online advertising revenue share for Google and Meta in Canada (2023)
Google and Meta account for 80% of online advertising revenue in Canada.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Optable
Primary
Tier C
https://www.optable.co/blog/why-canadas-online-news-act-is-a-big-deal-for-news-publishers-globally-a… ↗
Source Article
Why Canada’s ‘Online News Act’ is a big deal for news publishers globally and what they can do to prepare for it
Canadian news and journalism outlets have entered into a fierce battle with Google and Meta over the recently enacted Bill C-18, also known as the Online News Act. This legislation, passed by the Canadian government on June 22, 2023, aims to support the Canadian journalism ecosystem by establishing …
Original Research
Optable
· Original study ↗
Methodology
Aggregate figure cited by Optable in context of Canada's Online News Act (Bill C-18); original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google and Meta in Canada: 80% online advertising revenue share. Source: Optable (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-meta-share-canada-online-ad-revenue-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-meta-share-canada-online-ad-revenue-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- online advertising revenue share for Google and Meta in Canada<br><small>Source: Optable (2023) · <a href="https://lighthousedata.io/data/google-meta-share-canada-online-ad-revenue-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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