B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- digital advertising revenue share for Google and Meta (2023)
Google and Meta combined account for approximately 70% of digital advertising revenue in Croatia.
- Estimated/approximate figure ('oko 70 posto')
- Expert commentary by Petar Pavić
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ba.bloombergadria.com
Primary
Tier C
https://ba.bloombergadria.com/bloomberg-adria-tv/bloomberg-adria-tv/40300/slucaj-google-sudenje-u-am… ↗
Source Article
Slučaj Google: Suđenje u Americi i porezna bezbrižnost u Hrvatskoj
Prošli tjedan započelo je najvažnije antimonopolsko suđenje današnjice. Mjesto radnje je Washington. Optuženik - tehnološki div Google, a tužitelj američka vlada.
Googleu se sudi zbog optužbi da je nepošteno ostvario dominaciju na tržištu pretraživača sklopivši ekskluzivne ugovore s proizvođačima mo…
Original Research
ba.bloombergadria.com
· Original study ↗
Methodology
Expert commentary in Bloomberg Adria article on Croatian digital advertising market
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
Channelpaid_ads
Cite this stat
Plain Text
Google and Meta: 70% digital advertising revenue share. Source: ba.bloombergadria.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-meta-digital-ad-revenue-share-croatia
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<blockquote cite="https://lighthousedata.io/data/google-meta-digital-ad-revenue-share-croatia" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- digital advertising revenue share for Google and Meta<br><small>Source: ba.bloombergadria.com (2023) · <a href="https://lighthousedata.io/data/google-meta-digital-ad-revenue-share-croatia" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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