B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
68%
68% -- meta description rewrite rate for Google (2025)
Portent's 2025 replication study found that Google rewrites meta descriptions 68% of the time on desktop search results.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Portent
Primary
Tier B
https://serpview.com/tools/meta-description-generator ↗
Source Article
Free Meta Description Generator + SERP Preview | SERPView
Meta Description Generator
A great meta description is the difference between a searcher clicking your result or the one below it. Our AI generator turns your page title into 5 distinct variations: benefit-led, list-led, year-led, question-led, and CTA-led. Each tuned for length, keyword placement, …
Original Research
Portent
· Original study ↗
Methodology
Portent replication of Ahrefs rewrite study
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 68% | |
| 2025 (current) | 71% | +4.4% |
| 2026 | 62.78% | -11.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google: 68% meta description rewrite rate. Source: Portent (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-meta-description-rewrites-desktop-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-meta-description-rewrites-desktop-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- meta description rewrite rate for Google<br><small>Source: Portent (2025) · <a href="https://lighthousedata.io/data/google-meta-description-rewrites-desktop-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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