B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
18%
18% -- purchase rate after local smartphone search for US smartphone users (2026)
18% of local smartphone searches result in a purchase within one day according to a Google study.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
5,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
https://www.berger.team/en/marketing/lokale-anfragen-handwerk-leistungsseiten-google-profil/ ↗
Source Article
Service pages for trades: become locally visible
Original Research
Google
· Original study ↗
Methodology
Google study with more than 5,000 US smartphone users
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US smartphone users: 18% purchase rate after local smartphone search. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-local-search-purchase-1-day
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-local-search-purchase-1-day" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- purchase rate after local smartphone search for US smartphone users<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/google-local-search-purchase-1-day" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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