B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
72%
72% -- hotel booking share via google search and book for Google (2024)
Almost 72% of hotel bookings are determined via Google's search-and-book process.
- The source text specifies 'almost 72%' and does not provide an underlying research citation or exact methodology.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MARA Solutions
Primary
Tier C
https://www.mara-solutions.com/post/how-to-respond-to-a-google-review-with-no-comment ↗
Source Article
How to Respond to a Google Review With No Comment
Since 2010, the average length of online reviews has dropped from 600 characters to merely over 200. Various reasons may explain why people are hesitant to provide an extensive review, such as their experience, a desire for privacy, or a lack of time.Despite this, Google Reviews, even those with no …
Original Research
MARA Solutions
· Original study ↗
Methodology
Share of hotel bookings determined by Google's search-and-book process; methodology not stated
Methodology documented
Segmentation
IndustryTravel & Hospitality
RegionGlobal
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
Google: 72% hotel booking share via google search and book. Source: MARA Solutions (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-hotel-booking-share-72
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<blockquote cite="https://lighthousedata.io/data/google-hotel-booking-share-72" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- hotel booking share via google search and book for Google<br><small>Source: MARA Solutions (2024) · <a href="https://lighthousedata.io/data/google-hotel-booking-share-72" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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