B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

88%

88% -- llm citation rate decline for Google Search first-page links (2025)

2025  · Noble / Rahul Jain

88% of links that appeared on Google's first page no longer get cited by LLMs.

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Attribution: Noble / Rahul Jain View source
Lighthouse Research Team
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Source verified Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Google Search first-page links
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Noble / Rahul Jain Primary Tier C
https://outfoxed.hunter.io/episodes/rahul-jain-how-to-influence-buying-in-the-age-of-ai ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Outfoxed | Rahul Jain - "How to influence buying in the age of AI"
The ninth episode of the Outfoxed podcast by Hunter.io features Rahul Jain, CEO and co-founder of Noble. Rahul shares how he pivoted from word-of-mouth recommendation software to paid placement for AI search, scaling from zero to over half a million dollars in ARR in two months. He explains why 88% …
Original Research
Noble / Rahul Jain · Original study ↗

Claim made by Rahul Jain (Noble) on the Outfoxed podcast by Hunter.io; underlying methodology not stated

Methodology documented
Industrymarketing
Plain Text
Google Search first-page links: 88% llm citation rate decline. Source: Noble / Rahul Jain (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-first-page-links-not-cited-by-llms
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<blockquote cite="https://lighthousedata.io/data/google-first-page-links-not-cited-by-llms" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- llm citation rate decline for Google Search first-page links<br><small>Source: Noble / Rahul Jain (2025) · <a href="https://lighthousedata.io/data/google-first-page-links-not-cited-by-llms" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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