B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

24%

24% -- user bounce reduction rate for Visitors on Core Web Vitals compliant websites (2021)

Name: User Bounce Reduction Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-18

2021 · Google

Visitors are 24% less likely to abandon a website if it meets Google's Core Web Vitals parameters.

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Attribution: Google View source

Lighthouse Research Team

Last verified: 2026-08-18 · How we verify data →

Source verified Evidence graded

Value

24%

Unit

Percentage

Data Vintage

2021

Entity

Visitors on Core Web Vitals compliant websites

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

67/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (6)

Google Primary Tier B

https://www.edialog.com.br/core-web-vitals/ ↗

Confidence: 53/100 Vintage: 2021 Channel: Deep Crawl

Source Article

Core Web Vitals: saiba tudo sobre o novo update do Google

Veja neste artigo detalhes sobre o novo update do Google, o Core Web Vitals, e entenda melhor o que mudou com essa atualização no algoritmo da plataforma de busca. Até o final do artigo você terá acesso as seguintes informações. - Como funcionam as atualizações do Google? - Por que o Google está rea…

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Original Research

Google · Original study ↗

Methodology

Source: Google

Segmentation

Industrymarketing

Cite this stat

Plain Text

Visitors on Core Web Vitals compliant websites: 24% user bounce reduction rate. Source: Google (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-core-web-vitals-improvement

HTML Embed

<blockquote cite="https://lighthousedata.io/data/google-core-web-vitals-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- user bounce reduction rate for Visitors on Core Web Vitals compliant websites<br><small>Source: Google (2021) · <a href="https://lighthousedata.io/data/google-core-web-vitals-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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