B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- increase in customer visit likelihood for Google Business Profile (2025)
An optimized Google Business Profile increases the chances of a customer visiting a business by up to 70%.
- up to 70%
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
seo.com
Primary
Tier C
https://www.seo.com/blog/local-seo-statistics/ ↗
Source Article
Google Maps Ads vs. Business Profile - what are the differences and is it worth investing in paid map campaigns? | growAp
Want to promote your local business and increase its visibility directly on Google Maps? Use Google Maps ads to make your business appear higher in local search results, standing out from the competition. Find out exactly what this entails and what the differences are between Google Maps ads and run…
Original Research
seo.com
· Original study ↗
Methodology
Cited from seo.com local SEO statistics compilation; secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Business Profile: 70% increase in customer visit likelihood. Source: seo.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-business-profile-visit-lift-70
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<blockquote cite="https://lighthousedata.io/data/google-business-profile-visit-lift-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- increase in customer visit likelihood for Google Business Profile<br><small>Source: seo.com (2025) · <a href="https://lighthousedata.io/data/google-business-profile-visit-lift-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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