B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- share of audio ads raising brand awareness for Google audio ads (2020)
Google reports that 75% of their audio ads significantly raised brand awareness for advertisers.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
https://www.gamebizconsulting.com/blog/mobile-game-ad-formats ↗
Source Article
What Mobile Ad Formats Are There? | Types of Mobile Ads Explained
Advertising is an integral part of the mobile experience, whether you like ads or not. After all, this billion-dollar industry has been growing steadily over recent years. It owes this growth to more consumers turning their attention toward smartphones. This, in turn, led to the development of diffe…
Original Research
Google
· Original study ↗
Methodology
Google report on audio ads
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google audio ads: 75% share of audio ads raising brand awareness. Source: Google (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-audio-ads-brand-awareness
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-audio-ads-brand-awareness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share of audio ads raising brand awareness for Google audio ads<br><small>Source: Google (2020) · <a href="https://lighthousedata.io/data/google-audio-ads-brand-awareness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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