B
Evidence Grade B
Graded
under review
Safe to Cite
Current
90%
90% -- google analytics usage for marketers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
Ruler Analytics
Primary
Tier A
https://www.ruleranalytics.com/blog/click-attribution/media-attribution/ ↗
Source Article
What is Media Attribution and How to Get Started? | Ruler Analytics
Implement media attribution and track which of your traffic sources, keywords and ads are having the most significant impact on your opportunities and deals.
Marketers are under immense pressure to demonstrate measurable results. Reporting on the number of marketing leads and calling it a day is no …
Original Research
Ruler Analytics
· Original study ↗
Methodology
Survey of marketers regarding their choice of marketing measurement tools.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
marketers: 90% google analytics usage. Source: Ruler Analytics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-analytics-marketers-choice
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<blockquote cite="https://lighthousedata.io/data/google-analytics-marketers-choice" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- google analytics usage for marketers<br><small>Source: Ruler Analytics (2026) · <a href="https://lighthousedata.io/data/google-analytics-marketers-choice" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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