B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- website click decline for Google Search publishers (2026)
Overall website clicks have declined by approximately 60% since Google rolled out AI Overviews.
- Rough estimate cited without underlying study details
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
antennagroup.com
Primary
Tier C
https://www.antennagroup.com/services/pr-for-seo-and-geo ↗
Source Article
PR for SEO & GEO: Earned Media for AI Search
Original Research
antennagroup.com
· Original study ↗
Methodology
Agency-cited figure; original measurement source not named
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
Google Search publishers: 60% website click decline. Source: antennagroup.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ai-overviews-click-drop-60pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ai-overviews-click-drop-60pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- website click decline for Google Search publishers<br><small>Source: antennagroup.com (2026) · <a href="https://lighthousedata.io/data/google-ai-overviews-click-drop-60pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.