B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
93%
93% -- zero click session rate for Google AI Mode (2026)
In Google's AI Mode, 93% of sessions end without the user visiting any external website.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
anagram.ai
Primary
Tier C
https://www.anagram.ai/blog/how-ai-search-is-changing-e-commerce-discovery-in-2026 ↗
Source Article
How AI Search Is Changing E-Commerce Discovery in 2026 | Anagram
How AI Search Is Changing E-Commerce Discovery in 2026
AI search is moving product discovery into conversational AI answers, where fewer but higher-converting shoppers arrive—so brands must win the answer itself, the problem Anagram is built to solve.
TL;DR
AI search is moving product discovery off …
Original Research
anagram.ai
· Original study ↗
Methodology
Share of AI Mode sessions ending without a visit to any external website; original publisher not clearly attributed in article
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 92% | |
| 2026 (current) | 93% | +1.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Mode: 93% zero click session rate. Source: anagram.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ai-mode-zero-click-sessions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ai-mode-zero-click-sessions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- zero click session rate for Google AI Mode<br><small>Source: anagram.ai (2026) · <a href="https://lighthousedata.io/data/google-ai-mode-zero-click-sessions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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