B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
76%
76% -- overlap between google top results and ai citations for Google Search results vs AI model citations (2026)
The previous overlap between Google's top results and AI citations was 76% before declining to 38%.
- Represents the prior overlap level before declining to 38%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NP Digital
Primary
Tier C
https://www.apidm.lk/blog/the-invisible-brand-why-being-1-on-google-is-the-new-last-place/ ↗
Source Article
The "Invisible" Brand: Why Being #1 on Google is the New Last Place
Original Research
NP Digital
· Original study ↗
Methodology
Cited as 'recent data from NP Digital'; methodology not described. Reported as a decline from 76% to 38%.
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
Google Search results vs AI model citations: 76% overlap between google top results and ai citations. Source: NP Digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ai-citation-overlap-38
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ai-citation-overlap-38" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- overlap between google top results and ai citations for Google Search results vs AI model citations<br><small>Source: NP Digital (2026) · <a href="https://lighthousedata.io/data/google-ai-citation-overlap-38" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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