B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- bounce rate for Google Ads display/prospecting campaigns (2025)
Google Ads display and prospecting campaigns typically have bounce rates ranging from 60% to 75%.
- Rough benchmark by campaign type
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
clickpatrol.com
Primary
Tier C
https://clickpatrol.com/google-ads-high-bounce-rate-from-paid-traffic-causes-diagnosis-and-fixes/ ↗
Source Article
Google Ads high bounce rate from paid traffic | ClickPatrol™
Yes. Broad match keywords can increase bounce rate by triggering irrelevant or loosely related search queries and bringing in users with low intent, which often leads to quick exits. Review search terms weekly and add negative keywords to filter mismatched queries.
Google Ads high bounce rate from p…
Original Research
clickpatrol.com
· Original study ↗
Methodology
Presented as a 'rough benchmark by campaign type' in the article; range 60–75%, midpoint 67.5% extracted. Original benchmark source not named; publication year assumed.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads display/prospecting campaigns: 60% bounce rate. Source: clickpatrol.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-display-prospecting-bounce-rate
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<blockquote cite="https://lighthousedata.io/data/google-ads-display-prospecting-bounce-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- bounce rate for Google Ads display/prospecting campaigns<br><small>Source: clickpatrol.com (2025) · <a href="https://lighthousedata.io/data/google-ads-display-prospecting-bounce-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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