B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10.4%
10.4% -- ad revenue growth rate for Google (FY2025)
Google's advertising revenue increased by 10.4 percent year-on-year in FY25, rising to $71.3 billion from $64.6 billion in the previous fiscal year.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10.4%
Unit
Percentage
Data Vintage
FY2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Alphabet
Primary
Tier B
https://martechtrend.com/alphabet-invests-14-72-billion-in-fy25-marketing-push/ ↗
Source Article
Alphabet Invests $14.72 Billion in FY25 Marketing Push - martechtrend
Alphabet’s Massive Marketing Spend in FY25
Alphabet Inc., the parent company of Google, has made a significant investment of $14.72 billion in sales and marketing during the fiscal year 2025. This strategic move underscores the tech giant’s emphasis on strengthening its core businesses and expanding…
Original Research
Alphabet
· Original study ↗
Methodology
Year-on-year growth from company financial disclosures
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google: 10.4% ad revenue growth rate. Source: Alphabet (FY2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ad-revenue-growth-fy25
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<blockquote cite="https://lighthousedata.io/data/google-ad-revenue-growth-fy25" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.4%</strong> -- ad revenue growth rate for Google<br><small>Source: Alphabet (FY2025) · <a href="https://lighthousedata.io/data/google-ad-revenue-growth-fy25" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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