B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
11
11 -- touchpoints before purchase for B2B buyers (2025)
According to Google's 7-11-4 framework on the modern buyer journey, buyers require 11 individual touchpoints before making a buying decision.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
11
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://nationwidepaymentsystems.com/why-podcast-guesting-is-the-smartest-b2b-marketing-move-youre-n… ↗
Source Article
Why podcast guesting is the smartest b2b marketing move you're not making
Why Podcast Guesting Is the Smartest B2B Marketing Move You're Not Making
If you're spending thousands on LinkedIn ads just to land a single demo, there's a better way. In this episode of B2B Vault, Allen Kopleman sits down with Gal Ko, founder of Podstar, to break down why podcast guesting is one o…
Original Research
Google
· Original study ↗
Methodology
Part of Google's 7-11-4 framework cited in interview
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 11 touchpoints before purchase. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-11-touchpoints-buyer-journey
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<blockquote cite="https://lighthousedata.io/data/google-11-touchpoints-buyer-journey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11</strong> -- touchpoints before purchase for B2B buyers<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/google-11-touchpoints-buyer-journey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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