B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
25%
25% -- reach uplift for GoodRx (2025)
GoodRx can expand TV campaign reach by at least 25% at the same spend using Simulmedia's TV+ optimization.
- Vendor projection/estimate ('at least 25%')
- Projected optimization, not measured post-campaign result
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Simulmedia
Primary
Tier B
https://www.simulmedia.com/book-of-unreached/goodrx ↗
Source Article
GoodRx Ad Spend & Reach
GoodRx Ad Spend & Reach
Reach More GoodRx Customers Where They Watch
Your customers are watching TV. Are you reaching them?
The Challenge
Linear TV campaign in May 2025
Ad Spend
$2,992,881
Missed Opportunity
82%
of target customers NOT reached
Only 18.4% reach rate = 12M at $246 per 1,000
Goodrx cam…
Original Research
Simulmedia
· Original study ↗
Methodology
Simulmedia vendor claim for TV+ optimization; projected, not measured
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
GoodRx: 25% reach uplift. Source: Simulmedia (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/goodrx-tvplus-reach-uplift-claim
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<blockquote cite="https://lighthousedata.io/data/goodrx-tvplus-reach-uplift-claim" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- reach uplift for GoodRx<br><small>Source: Simulmedia (2025) · <a href="https://lighthousedata.io/data/goodrx-tvplus-reach-uplift-claim" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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