B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
82%
82% -- target customers not reached for GoodRx (2025-05)
82% of GoodRx's target linear TV customers were not reached in May 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2025-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen Ad Intel
Primary
Tier A
https://www.simulmedia.com/book-of-unreached/goodrx ↗
Source Article
GoodRx Ad Spend & Reach
GoodRx Ad Spend & Reach
Reach More GoodRx Customers Where They Watch
Your customers are watching TV. Are you reaching them?
The Challenge
Linear TV campaign in May 2025
Ad Spend
$2,992,881
Missed Opportunity
82%
of target customers NOT reached
Only 18.4% reach rate = 12M at $246 per 1,000
Goodrx cam…
Original Research
Nielsen Ad Intel
· Original study ↗
Methodology
Nielsen Ad Intel data as of May 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
GoodRx: 82% target customers not reached. Source: Nielsen Ad Intel (2025-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/goodrx-target-customers-unreached-2025
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<blockquote cite="https://lighthousedata.io/data/goodrx-target-customers-unreached-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- target customers not reached for GoodRx<br><small>Source: Nielsen Ad Intel (2025-05) · <a href="https://lighthousedata.io/data/goodrx-target-customers-unreached-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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