B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

88%

88% -- customers saying good service increases repurchase likelihood for customers (2025)

2025  · Salesforce

88% of customers state that good service makes them more likely to repurchase.

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Attribution: Salesforce View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
customers
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Salesforce Primary Tier C
https://blog.automatedsalesmachine.com/customer-experience-management-2/ ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
The Complete Guide to Customer Experience Management Platforms for Small Business - The Conversion Feed
Most small business owners don’t think they need a customer experience management platform. They track emails in Gmail. They run surveys through SurveyMonkey. Their CRM holds contact records. Support tickets live in a separate help desk. And when a customer gets frustrated and leaves, nobody connect…
Original Research
Salesforce · Original study ↗

Salesforce research cited in blog

Methodology documented
IndustrySaaS RegionGlobal RoleAll marketers Channelcontent
Plain Text
customers: 88% customers saying good service increases repurchase likelihood. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/good-service-repeat-purchase-88
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<blockquote cite="https://lighthousedata.io/data/good-service-repeat-purchase-88" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- customers saying good service increases repurchase likelihood for customers<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/good-service-repeat-purchase-88" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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